Books

Meta Ads: The Hard-Won LessonsA research-led book on what Meta advertisers actually experienced from 2023 to 2026: what held up, what didn’t, and how to judge your own account.$29 · 181-page PDF + EPUB
Meta Ads: The Small-Budget PlaybookAn operating guide for $20 to $100 a day: what your budget can test, what you can afford, and when to continue, revise or stop.$9 · 29-page PDF + EPUB · optional Excel workbooks
Meta Ads: The Creative Testing PlaybookA ten-step process for testing genuinely different ad concepts and keeping what you learn.$9 · 31-page PDF + EPUB · optional Excel workbooks